Prize winner feedback – measuring the success of consumer promotions

The success of most consumer promotions is measured on uplift in sales and turnover, but another important gauge on the success of a promotion is feedback from consumers and prize winners. 

Ensuring that the prize winners have been looked after and received their prizes on time with no hitches and have had a wonderful holiday are all crucial organisational aspects to ensuring they have a great brand experience from start to finish. Because after all the prize, the holiday, or the experience up for grabs is all about making the brand standout amongst it’s competitors, enticing consumers and building future brand loyalty.

For prize and incentive specialists, who’s job it is to come up with seamless, creative ideas for prizes and once in a life time experiences, getting feedback both good and bad is imperative to them so that they can continue to improve their offering and prove how invaluable they are.

To encourage all prize winners to give feedback, Unmissable are running a competition to all holiday prize winners who send in their video diaries, photos and comments from their holiday experience, for the chance to win a top of the range camera.  The opportunity to win two prizes for the price of one has proved very popular with the prize winners.

To encourage all prize winners to give feedback Unmissable have come up with a novel incentive idea, all prize winners who send in their video diaries and photos from their holiday experiences are entered into a competition to win a top of the range digital camera.  A simple but very effective way of getting  invaluable feedback.